![]() Nintendo has two major threats coming at their front and rear, like a pincer movement attack, from competitors that they must address to avoid slow decline into the abyss of irrelevancy. Wii U has now been considered a failure by most accounts. Nintendo and others didn’t seem to recognize the extent of the problem until their latest generation console – Wii U – fell flat on shipments and sales. ![]() The Wii was Nintendo’s last blockbuster hit which launched in late 2006, just before the smartphone revolution started to take hold 2-3 years later (iPhone launched in late 2007 but did not reach wide adoption until a few years later). Times were good for Nintendo in those days but now because of a shift to gaming on smartphones and mobile devices and increasing competition from Microsoft and Sony, Nintendo’s fortunes are starting to run dry. As a kid I remember begging my parents for each new generation of gaming system for Christmas. Nintendo is one of the world’s most iconic brands. This post utilizes my Excel-based Blue Ocean Strategy Canvas template, which you can download here to follow along. Crossing The Chasm Concept Summary (scroll to end of article).Innovation Lessons from Steve Jobs and Apple.
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